I combine things that were previously considered unrelated. With ideas being
greater than facts, I reinvent through writing, design, interaction and experiential media. Digital media is informed by analog media—interaction for reaction.
15+ years creating integrated content utilizing television, digital, mobile, print, social, experiential and publishing for international branding and advertising.
Greater Than One
Sci-Fi Channel/Big Ent.
Sr. Art Director
Below you will find some of the brands I've been fortunate enough to work on.
It has been a great experience, and I look forward to working with clients who make remarkable products, ideas, and services.
First Niagara Bank
Stand UP NY
WYNN Las Vegas
St. Petersburg Florida
Park City, UT
Auqa East Surf
New York Lottery
Short Bus Radio
Florida Public Utilites
Johnson & Johnson
St. John's Partners
Cable Beach Resorts
It's not easy getting one of your pieces published. I was recently humbled by learning that I have four logos published in "I Heart Logos", Vol. 3. It's an amazing privilege being featured along side talented designers from around the world. Pick up a copy if you're around a bookstore. In this day and age, it's nice to have some analog memories.
Branding, Mobile App, Responsive Web
LoLDating's identity was conceived after the idea for the app. Using the identity as the design direction thereafter, the user interface for the app as well as for the website, all fell into place. Working closely with the client, we created a simple app for a simple purpose; Dating Advice for young men.
App Launch Screen
With the new, and taller iPhone 5, as well as the need for a platform agnostic app that can be deployed on Android, it was clear early on that this app's interface would be extremely simple, flat, and scaleable. Almost 90% of the interface can be built in code, and scaled when needed for any device respectively. The content and purpose of the app itself, dictates that the app open quickly, function as a user would expect—while providing an elegant–simple user interface that young men would find attractive.
User Path A: The Facts
Once we had clearly defined the content, the next step was to plot user paths through the content. With LoLDating, it was a dichotomy between topical advice and physically interacting with someone to obtain advice. This direction led to dividing the content into two top tiers; The Facts and Ask A Pro. The top teir is represented by a heart with a list inside of it, and a heart with a talk balloon in it. The user can quickly switch between sections without drilling down into content or have to restart the app again. Clear and concise, use it once, remember it for the duration of the interaction model.
User Path B: Ask A Pro
Easy seclection and differentiation between the options available for contacting a pro. Fortunately, the Developer's decided to use the native in-app purchase mechanism, which allowed us to aboid complicated payment methods or integrating third-party transaction processors.
Customized for field designed around the brand and logomark itself. We opted to use the brand typography as well. Early in the stages of design, the client had approved type and content very early on.
Responsive web design
The brand identity is striking on its own. Using a vibrant blue geared towards young men—complimented by a neutral color, form and function are clear across all brand channels. The website also utilizes the same thinking behind the user-interface of the app. Simple, scaleable, and responsive.
Mobile and Tablet friendly
The website experience isn't convoluted when used on various devices and platforms. The brand integrity is maintained through the thinking; Branded forms that function.
Mobile and Tablet friendly
The user-interface avoids heavy messaging propostions and 'design as embellishment' in order to keep the user moving through the site. Lastly, clear and distinct clarity given to the app's download options.