I combine things that were previously considered unrelated. With ideas being
greater than facts, I reinvent through writing, design, interaction and experiential media. Digital media is informed by analog media—interaction for reaction.
15+ years creating integrated content utilizing television, digital, mobile, print, social, experiential and publishing for international branding and advertising.
Sudler Digital
DDB
Greater Than One
Wonder
Renaissance Creative
EVOK
Ypartnership
Cramer Krasselt
S.C. Gailbraith
Sci-Fi Channel/Big Ent.
ACD
Art Director
Art Director
Design/UX Director
ACD/New Business
ACD
Sr. Art Director
Art Director
UI/Graphic Designer
Illustrator
5.2012
8.2010
5.2010
6.2009
8.2008
2.2007
7.2006
5.2004
3.1998
2.1997
Below you will find some of the brands I've been fortunate enough to work on.
It has been a great experience, and I look forward to working with clients who make remarkable products, ideas, and services.
Crowdtap
Winn-Dixie
3M
First Niagara Bank
Avastin
Disney's Swan/Dolphin
Coca Cola
JCPenney
Benjamin Moore
Genentech
Guiness
Pfizer
Stand UP NY
WYNN Las Vegas
Bahamas
Crest
St. Petersburg Florida
Monique Leshman
Carr's Barber
Orlando CVB
OuterBanks, NC
Smirnoff
Ashville, NC
Advanced Auto
Diageo
Quilted Northern
IBM
Alpha Paving
Prevnar
Bustelo
Park City, UT
WWF
Herceptin
Alexion
Odwalla
Auqa East Surf
Visit Florida
Moxi
Seagrams
Origin Digital
Papa John's
New York Lottery
Short Bus Radio
Florida Public Utilites
Dual Electronics
Johnson & Johnson
Subway
Bravelle
Oscar Mayer
Falken Tire
Hooters
Remicade
Omnaris
St. John's Partners
Crown Bank
Euflexxa
Palencia Homes
Laser Trader
West Town
Firazyr
Kraft Foods
Oreo
Chips Ahoy!
Cometriq
BELZ Outlets
Panama City
RevTrax
Cable Beach Resorts
AANR
Published
It's not easy getting one of your pieces published. I was recently humbled by learning that I have four logos published in "I Heart Logos", Vol. 3. It's an amazing privilege being featured along side talented designers from around the world. Pick up a copy if you're around a bookstore. In this day and age, it's nice to have some analog memories.
Branding, Mobile App, Responsive Web
LoLDating's identity was conceived after the idea for the app. Using the identity as the design direction thereafter, the user interface for the app as well as for the website, all fell into place. Working closely with the client, we created a simple app for a simple purpose; Dating Advice for young men.
App Launch Screen
With the new, and taller iPhone 5, as well as the need for a platform agnostic app that can be deployed on Android, it was clear early on that this app's interface would be extremely simple, flat, and scaleable. Almost 90% of the interface can be built in code, and scaled when needed for any device respectively. The content and purpose of the app itself, dictates that the app open quickly, function as a user would expect—while providing an elegant–simple user interface that young men would find attractive.
User Path A: The Facts
Once we had clearly defined the content, the next step was to plot user paths through the content. With LoLDating, it was a dichotomy between topical advice and physically interacting with someone to obtain advice. This direction led to dividing the content into two top tiers; The Facts and Ask A Pro. The top teir is represented by a heart with a list inside of it, and a heart with a talk balloon in it. The user can quickly switch between sections without drilling down into content or have to restart the app again. Clear and concise, use it once, remember it for the duration of the interaction model.
User Path B: Ask A Pro
Easy seclection and differentiation between the options available for contacting a pro. Fortunately, the Developer's decided to use the native in-app purchase mechanism, which allowed us to aboid complicated payment methods or integrating third-party transaction processors.
Messaging system
Customized for field designed around the brand and logomark itself. We opted to use the brand typography as well. Early in the stages of design, the client had approved type and content very early on.
Responsive web design
The brand identity is striking on its own. Using a vibrant blue geared towards young men—complimented by a neutral color, form and function are clear across all brand channels. The website also utilizes the same thinking behind the user-interface of the app. Simple, scaleable, and responsive.
Mobile and Tablet friendly
The website experience isn't convoluted when used on various devices and platforms. The brand integrity is maintained through the thinking; Branded forms that function.
Mobile and Tablet friendly
The user-interface avoids heavy messaging propostions and 'design as embellishment' in order to keep the user moving through the site. Lastly, clear and distinct clarity given to the app's download options.
